Kitterly makes craft supply shopping simple with our carefully curated knitting & crochet kits!

As much as we love surfing the web for new projects, we knew there had to be a better way to get started on the next project. Every moment spent reading reviews of a knitting pattern, or researching a substitute for discontinued yarn was time lost for making! And so the Kitterly concept was born. One place to browse a huge selection of curated knitting and crochet projects and get all the materials you need in just a few clicks!

The Kitterly team is an eclectic group of multi-talented crafters. Just like you, we love taking a vision of color and texture, and making it manifest with just yarn, needles and know-how. And best of all, we love to share our handiwork with those special people in our lives. Whether it's a scarf, a wee pair of booties or a pullover, for us each knit and purl stitch becomes a happy letter in a cozy message of love.

Our Co-Founders

Mari Bower, CEO & Co-Founder

Technologist & Serial Crafter, Mari has worked across industries ranging from consumer products to digital and social media. She held key positions at Myspace and Myspace Music where she led in business development, strategy and operations roles. Mari holds a BSEE from the University of Cincinnati, and she started her career in tech and the toy industry, building the next generation of interactive toys at companies like Hasbro, Mattel and MGA Entertainment.

Elizabeth Rowen, CMO & Co-Founder

A serial entrepreneur, Liz has founded several companies across multiple disciplines, including Knit Culture Studio, a well known Los Angeles based yarn store frequented by Hollywood A-list clientele, and KnitCulture.com, the blog and ecommerce companion to the brick & mortar store. A true creator in her own right, Liz has worked as a fashion designer, a style editor at Venice Magazine, and a wardrobe stylist for commercials, video, print and PR.

  
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